# identity.md

## Organization Overview
- **Company Name:** JS Industries Australia
- **Mission:** To provide high-performance surfboards, accessories, and apparel through its online surf store, featuring the latest models and quality products.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** No explicit corporate leadership identified. The company proudly features a roster of accomplished team riders.
    - Joel Parkinson: Team Rider ([https://jsindustries.com/blogs/team/joel-parkinson](https://jsindustries.com/blogs/team/joel-parkinson))
    - Mark Occhilupo: Team Rider ([https://jsindustries.com/blogs/team/mark-occhilupo](https://jsindustries.com/blogs/team/mark-occhilupo))
    - Julian Wilson: Team Rider ([https://jsindustries.com/blogs/team/julian-wilson](https://jsindustries.com/blogs/team/julian-wilson))
    - Ryan Callinan: Team Rider ([https://jsindustries.com/blogs/team/ryan-callinan](https://jsindustries.com/blogs/team/ryan-callinan))
    - Conner Coffin: Team Rider ([https://jsindustries.com/blogs/team/conner-coffin](https://jsindustries.com/blogs/team/conner-coffin))
    - Mikey Wright: Team Rider ([https://jsindustries.com/blogs/team/mikey-wright](https://jsindustries.com/blogs/team/mikey-wright))
    - Samuel Pupo: Team Rider ([https://jsindustries.com/blogs/team/samuel-pupo](https://jsindustries.com/blogs/team/samuel-pupo))
    - Miguel Pupo: Team Rider ([https://jsindustries.com/blogs/team/miguel-pupo](https://jsindustries.com/blogs/team/miguel-pupo))
    - Tai Buddha Graham: Team Rider ([https://jsindustries.com/blogs/team/tai-buddha-graham](https://jsindustries.com/blogs/team/tai-buddha-graham))
    - Lennix Smith: Team Rider ([https://jsindustries.com/blogs/team/lennix-smith](https://jsindustries.com/blogs/team/lennix-smith))
    - Jai Glindeman: Team Rider ([https://jsindustries.com/blogs/team/jai-glindeman](https://jsindustries.com/blogs/team/jai-glindeman))
    - *Corporate leadership details forthcoming.*
- **Team Structure and Departments:** The company operates with departments supporting product development (surfboard models, hardware, apparel), sales (online store, stockists), marketing (Team, Blog), and customer service (Reviews, Custom Order).
    - Team page: [https://jsindustries.com/pages/team](https://jsindustries.com/pages/team)
    - About Us page: [https://jsindustries.com/pages/about-us](https://jsindustries.com/pages/about-us)
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** JS Industries Australia operates primarily as an e-commerce platform, offering a wide range of high-performance surfboards, accessories, and apparel directly to consumers. They also facilitate custom orders for surfboards.
- **Location(s) and Geographic Presence:** Primarily based in Australia, serving a global surfing community.
- **Key Partnerships and Affiliations:** The company maintains strong affiliations with professional surfers who represent the brand as team riders.